I’ve never liked the big telecommunications companies. I mean, they DID
help pay my father’s paychecks for years, but I still have always come
off as offended whenever I deal with them.
For example, consider AT&T’s latest round of advertising spots. I
like the one about the Yellow Pages the best… They talk about how
good the SBC Yellow Pages were. Then they talk about this “other” book,
but that it’s not the same as the SBC Yellow Pages. But get this, they
finish it off by saying, we’re working on the new AT&T Yellow
Pages, but for now… just wait. The punch line: “Anticipation
delivered” What in the world is that? I mean, you’re telling me that I
should be happy to be waiting longer than expected for a product that,
for years, has come out like clockwork? I mean, why on Earth would you
ADVERTISE that you’re big and slow?
I don’t know, I guess there are probably some reasons, but it just
doesn’t make me warm and fuzzy.
The other one of theirs that I just don’t identify with is their
billboard stating: “Your World Delivered”, only it doesn’t say the
“World” part, it replaces the “O” in YOUR with a picture of the Earth.
Every time I see it it screams to me: “Your ___ delivered”… Your what
delivered? Your NOTHING delivered… okay, that speaks to me. You’re
going to give me NOTHING of value… haha… okay, I’ll take my
business to somebody who cares…
Maybe my IQ is just higher than their target audience. Maybe it’s cause
I have a brother who does marketing and advertising for a living. Maybe
I’m just biased against huge companies that just doing seem to care
about anything but making a stupid profit.
Anyway, I’ll get off my soapbox now. Still, the ad’s just don’t seem
right.